Super Bowl Sunday is one of the biggest days of the year for more reasons than just the game on the field. With all of America watching the same broadcast, the advertisement industry pulls out all the stops for their commercials.
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So many people watch the Super Bowl for different reasons. Sports fans are interested in the culmination of another season of football to see who will be crowned a champion between the Chiefs and Eagles. Music fans are looking forward to another star-studded halftime show, as Kendrick Lamar will be headlining the show this year.
Therefore, Super Bowl commercials have become a staple of the day, with the best brands allocating big budgets to create their best ads for the season. In the past, brands like Coca-Cola, McDonalds and Budweiser have produced iconic commercials that debuted during the big game.
This year’s commercial list is once again star-studded. Celebrities like Billy Crystal, Meg Ryan, Matthew McConaughey, Eli Manning and Peyton Manning are all among the big names who are participating in ads during the game.
Ahead of the game, a portion of this year’s Super Bowl commercials schedule has been revealed.
Here’s a look at when each commercial will air during the game, separated by quarter.
SUPER BOWL COMMERCIALS NEWS:
Super Bowl commercials schedule 2025
First quarter
| Advertiser | Time (seconds) |
| Cirkul | :30 |
| Homes.com | :30 |
| Meta | :30 |
| Mondelez (Ritz) | :30 |
| PepsiCo (Doritos) | :30 |
| Pfizer | :60 |
| Squarespace | :30 |
Second quarter
Third quarter
| Advertiser | Time (seconds) |
| DoorDash | :30 |
| Ferrara (Nerds) | :30 |
| Haagen-Dazs | :30 |
| Hims & Hers Health | :60 |
| Homes.com | :30 |
| Little Caesars | :30 |
| Meta | :30 |
| NerdWallet | :30 |
| PepsiCo (Lay’s) | :60 |
| Taco Bell | :30 |
| Tubi | :60 |
| Tubi | :15 |
Fourth quarter
| Advertiser | Time (seconds) |
| Booking.com | :30 |
| Bosch | :30 |
| Fetch | :30 |
| General Mills (Totino’s Pizza Rolls) | :30 |
| GoDaddy | :30 |
| Unilever (Dove) | :30 |